Innovative Retail Product Design & Development with a touch of Expert Wardrobe Management
My Portfolio
My portfolio showcases my vast experience in various fields, from writing basic algorithms that leverage music to select personal style and product to brand development that enabled a streetwear company to get accounts with Nike and New Balance.
01
Fashionably AI
Along with leading product development, client relations, sourcing, and marketing efforts I was responsible for writing the base logic for the FITS algorithm - an apparel recommendation service that leveraged Spotify listening history to inform product purchases. All of the products that are shown in this TechCrunch article I created. I wrote and co-directed this commercial for the app.
02
TRUE: Streetwear Brand Development
I showcased TRUE's brand direction, educated and attracted new brands for TRUE's retail locations, and secured TRUE's recent New Balance account. In addition to buying and account procurement, I also manage TRUE's brand and event coordination. A great example of connecting products to the community was during the launch event for the 2021 release of the AM90 "Bacons."
03
Mimo's Coffee, Inc.
My wife and I took over my mother-in-law's small coffee roasting business in August 2020. Since then we've grown the company through a series of "Cars & Coffee" events around the SF Bay Area. My recreational outlet is Drift Racing, so marrying a common occurrence like morning cars and coffee events with the social cache of being an authentic member of the local car scene gave the brand a solid foundation for cultural and community validation. (See the file "Mimo's Coffee Pamphlet" for more info)
04
SC30 Inc
I have been part of the personal styling team for Stephen and Ayesha Curry via apparel creation for their brands and as an in-home tailor. The files below contain a presentation that articulates how my design theory fits into projects I've discussed with the SC30 Inc. business team.
Through the presentation, you'll note these segments: my background, approach to Stephen's Under Armour design direction, personal brand aspirations (Waste Not Want Not), my "Utilitailoring" and "LUC design" theory, and a spatial concept that supports men's health.
