In the Press

Headlines in Fashion

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Fashionably AI

To differentiate itself from the crowd, Eison Triple Thread launched FITS, a web application that creates tailored looks based on clients’ lifestyles and musical preferences.

The Try Gets Styled

The Try Guys walk the runway for the first time after they dramatically transform their wardrobe with the help of a professional men’s stylist.

Men With Different Body Types Get Styled

Three men with diverse, underrepresented body types get fashion makeovers and tips from a professional stylist.

Bellwether Project dresses up the briefcase

Bay Area men, take note: The Bellwether Project’s new line of portfolios and accessories is designed just for you. “San Francisco in general is pretty lax when it comes to fashion,” says company co-founder Dario Smith. “We wanted to bring back the excitement of getting dressed.” Smith created the line’s sleek Ego bag after his own search for a similarly styled vintage bag proved futile.

Bay Area Black Dandies

When dandies meet: Seen here at the Heart of Gold boutique in the Western Addition.

The jazzy and dapper Dario Smith

As a personal stylist for men, Oakland native Dario Smith makes sure his clients never feel that they are letting go of their characters.